ABOUT: The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018. The goal is drive awareness and sales of the fragrance category to consumers, by uniting the fragrance community, retailers, and brands. ARTIST COLLABORATION: Each year The Fragrance Foundation partners with an artist to collaborate on Fragrance Day™ to bring a visual element […]

DATE: Thursday March 21, 2019 2019 OVERVIEW The Fragrance Foundation ran a social media campaign highlighting powerful perfumer portraits taken by Michael Avedon, as well as video interviews with perfumers, and consumer giveaways in partnership TFF members. Over 60 Fragrance Foundation brands and retailers celebrated Fragrance Day on social media, reaching a combined reach of […]

Date: Tuesday March 21st, 2018 2018 Overview The Fragrance Foundation declared March 21st – Fragrance Day, a global holiday to celebrate fragrance. The fragrance community celebrated across the country in-store, online and made a splash all over social media. ARTIST COLLABORATION The Fragrance Foundation partnered with NYC artist, Marco Santini to create a Fragrance Day […]