March 21, 2024

Fragrance Day 2024


The Fragrance Foundation officially established March 21st as The Fragrance Day™ in 2018. The goal is to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community, and kick-off the Spring season.


Fragrance Day™ 2024 was a day for fragrance lovers to rejoice, bringing us all together across the USA to celebrate the exceptional artistry, passion, and power of scent in stores and online. Officially kicking off the Spring season, the month-long consumer celebration dedicated to scent discovery was saluted everywhere from social media campaigns to in-store special events at national retailers, not seen since the pandemic. Marked by more fragrance launches & activations than ever, March 21st was a resounding success as consumers reveled in the exploration of the season’s scents. Uniting under #FragranceDay, TFF rallied member retailers, fragrance houses and brands to energize the sales floor in stores for consumers with meet and greets with perfumers, exclusive sampling sets, shopping events, promotions and industry updates on sustainability efforts. Launched in 2018, The Fragrance Foundation has created a movement for fragrance lovers wherever they shop.





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