March 21, 2020

Fragrance Day 2020


The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018. The goal is drive awareness and sales of the fragrance category to consumers, by uniting the fragrance community, retailers, and brands.


Each year The Fragrance Foundation partners with an artist to collaborate on Fragrance Day™ to bring a visual element to an important fragrance-related topic. To celebrate International Fragrance Day, March 21, 2020, The Fragrance Foundation commissioned world-renowned artist and designer Rebecca Moses to create original artwork spotlighting 7 scent categories encompassing notes and ingredients: Floral, Fresh, Citrus, Fruity, Sweet, Woody, and Spicy.

“Fragrance is considered an invisible art form. Rebecca’s sophisticated yet whimsical art and digital creations bring fragrance notes and ingredients to life,” said Linda G. Levy, President of The Fragrance Foundation. “Through Rebecca’s extraordinary visual interpretation of scent categories, the ultimate goal is to engage consumers and raise awareness and sales for fragrances worldwide.”


The Fragrance Day campaign will appear in retail stores, online, as well as in TFF’s social media platforms with the additional support of an Influencer campaign. All TFF members are uniting to celebrate Fragrance Day with consumers across the USA and beyond including retailers (Bergdorf Goodman, Macy’s, Bloomingdales, Saks, Victoria’s Secret, Ulta and Sephora), brands (Tom Ford, Ralph Lauren, Giorgio Armani, Diptyque, Byredo, Atelier Cologne, Carolina Herrera, Kilian, Marc Jacobs, Creed, Frederic Malle, Hermes, and more) as well as fragrance houses and perfumers.


TFF in association with Madison Avenue BID (Business Improvement District) in New York City will also debut an inaugural Fragrance Week (March 19-28). Participating fragrance brands and retailers will offer an array of sensory and olfactory experiences to inspire consumers to discover the artistry and passion of fragrance.


Rebecca Moses’ artwork will appear on Madison Avenue banners from March 2 to March 30; and in The Fragrance Day Pop-Up Store located at 824 Madison Avenue (on the South West corner of 69th street) – open from March 19 to March 22.


VIP Night receptions will be held at participating stores on Thursday, March 19 with opportunities to meet the world-renowned perfumers and ambassadors, and to discover the stories behind new and signature scents. Participating stores will also curate exclusive events during Fragrance Week including Saturday, March 21, the official Fragrance Day.


15% percent of fragrance sales during the Fragrance Week Debut Night, March 19th, and all-day Fragrance Day March 21, will be donated to NEXT For AUTISM, the official Give Back charity partner for The Fragrance Foundation. The funds will support programs and benefit people on the autism spectrum and their families.


  • Announce Artist Collaboration to Media – February 19th
  • Retailers will celebrate in-store & online in the month of March
  • Fragrance Day™ 2020 Instagram Campaign – March 1st-21st
  • Beauty is Your Business Podcast- March 6th
  • Fragrance Week on Madison Avenue VIP Night – March 19th
  • Fragrance Week Pop-Up – March 19th- 22nd – 824 Madison Avenue
  • Fragrance Week on Madison Avenue NYC – March 19th-28th
  • Fragrance Day™ – Saturday March 21st

For more information regarding Fragrance Day™ 2020, please contact [email protected]