ABOUT:
The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018. The goal is drive awareness and sales of the fragrance category to consumers, by uniting the fragrance community, retailers, and brands.
ARTIST COLLABORATION:
Each year The Fragrance Foundation partners with an artist to collaborate on Fragrance Day™ to bring a visual element to an important fragrance-related topic. To celebrate International Fragrance Day, March 21, 2020, The Fragrance Foundation commissioned world-renowned artist and designer Rebecca Moses to create original artwork spotlighting 7 scent categories encompassing notes and ingredients: Floral, Fresh, Citrus, Fruity, Sweet, Woody, and Spicy.
“Fragrance is considered an invisible art form. Rebecca’s sophisticated yet whimsical art and digital creations bring fragrance notes and ingredients to life,” said Linda G. Levy, President of The Fragrance Foundation. “Through Rebecca’s extraordinary visual interpretation of scent categories, the ultimate goal is to engage consumers and raise awareness and sales for fragrances worldwide.”
2020 CAMPAIGN:
The Fragrance Day campaign appeared online as well as in TFF’s social media platforms with the additional support of an Influencer campaign. All TFF members united to celebrate Fragrance Day with consumers across the USA and beyond including retailers (Bergdorf Goodman, Macy’s, Bloomingdales, Saks, Victoria’s Secret, Ulta and Sephora), brands (Tom Ford, Ralph Lauren, Giorgio Armani, Diptyque, Byredo, Atelier Cologne, Carolina Herrera, Kilian, Marc Jacobs, Creed, Frederic Malle, Hermes, and more) as well as fragrance houses and perfumers.
KEY DATES:
- Announced Artist Collaboration to Media – February 19th
- Retailers celebrated online in the month of March
- Fragrance Day™ 2020 Instagram Campaign – March 1st-21st
- Beauty is Your Business Podcast- March 6th – Click Here to Listen
- Fragrance Day™ – Saturday March 21st
SCENT CATEGORIES:
1. Floral
Rose, Jasmine, Violet, Orange Flower, Tuberose, Ylang Ylang, Iris, Peony
2. Fresh
Aquatic Notes, Basil, Green Notes, Lavender
3. Citrus
Orange, Lemon, Bergamot, Lime, Grapefruit
4. Fruity
Cherry, Raspberry, Strawberry, Apple, Pear, Mango, Peach, Melon
5. Sweet
Vanilla, Coconut, Caramel, Chocolate, Cotton Candy, Coffee
6. Woody
Sandalwood, Cedarwood, Patchouli, Vetiver, Leather, Musk, Moss
7. Spicy
Pepper, Saffron, Cinnamon, Coriander, Ginger, Nutmeg, Clove, Cardamom
For more information regarding Fragrance Day™ 2020, please contact alissar@fragrance.org.