
THE FRAGRANCE FOUNDATION BRINGS THE “ARTISTRY OF FRAGRANCE” TO THE MIAMI BEACH BOTANICAL GARDEN IN A SPECIAL PERFUMER PANEL AND A SCENT DISCOVERY SESSION FOR STUDENTS
As a prelude to Spring, The Fragrance Foundation (TFF) celebrated the season and the start of Fragrance Month, with the Miami Beach Botanical Garden. In a special event, TFF showcased the artistry and passion of fragrance, through the Artistry of Fragrance panel, with world-renowned Perfumers. Hosted at the Garden, the evening event, on March 10th, spotlighted the fragrance landscape seen through a horticultural and floral lens from the Perfumers’ perspectives.
Within the urban oasis of the Garden, TFF’s President Linda G. Levy moderated an informative and immersive discussion with Perfumers Honorine Blanc of dsm-firmenich, Rodrigo Flores-Roux of Givaudan, Patty Hidalgo of IFF, and Gino Percontino of Mane. The intimate conversation on the art of fragrance and floral inspiration illuminated the intertwined connection of fragrance and art, and the perfumer as creative artist.
In its ongoing commitment to education, TFF welcomed students from 5000 Role Models of Excellence Project on March 11th for a nature tour of the gardens and a talk with Perfumers who delved into the wondrous world of fragrance creation and key floral ingredients. Both events built up the excitement to international Fragrance Day™ celebrated on March 21st, a day dedicated to fragrance discovery online and at national retailers and local stores through events, promotions and experiences.

“We are excited to partner with the Miami Beach Botanical Garden for a unique and elevated experience celebrating the art of fragrance,” says Linda G. Levy, President of The Fragrance Foundation. “The botanical beauty and lush landscape of the Garden is the perfect backdrop to take a transportive journey into the world of fragrance. Our shared passions with the Garden in community building, educational outreach and engaging new audiences is inspiring,” she added.
“We are truly honored to partner with the Fragrance Foundation on an experience that celebrates creativity, nature, and craftsmanship,” said Amy Rosenberg, CEO of the Miami Beach Botanical Garden. “We believe nature is one of the most powerful teachers and creative muses. This collaboration allows us to explore the deep connection between plants and artistry – while inspiring both our community and young people through education.”
View photography from “The Artistry of Fragrance” panel and Scents of Success® with 5000 Role Models of Excellence Project. Credit: John Parra/Getty Images for The Fragrance Foundation
About The Miami Beach Botanical Garden
The Miami Beach Botanical Garden is an urban oasis and micro forest in the heart of Miami Beach. Through immersive educational, wellness, and cultural programming, we create transformative experiences that empower individuals of all ages to become champions of our environment.