March 21, 2018

Fragrance Day 2018

Date:

Tuesday March 21st, 2018

2018 Overview

The Fragrance Foundation declared March 21st – Fragrance Day, a global holiday to celebrate fragrance. The fragrance community celebrated across the country in-store, online and made a splash all over social media.

ARTIST COLLABORATION

The Fragrance Foundation partnered with NYC artist, Marco Santini to create a Fragrance Day mural in Bushwick, Brooklyn.

FRAGRANCE DAY MISSION:

Celebrate Fragrance Day™ as a global holiday. Unite the fragrance community, retailers and brands to celebrate March 21st with consumers.

FRAGRANCE DAY OBJECTIVE:

Engage consumers through innovative digital and in-store experiences to drive awareness about the artistry and passion of fragrance, and promote sales within the fragrance category.