March 21, 2018

Fragrance Day 2018


Tuesday March 21st, 2018

2018 Overview

The Fragrance Foundation declared March 21st – Fragrance Day, a global holiday to celebrate fragrance. The fragrance community celebrated across the country in-store, online and made a splash all over social media.


The Fragrance Foundation partnered with NYC artist, Marco Santini to create a Fragrance Day mural in Bushwick, Brooklyn.


Celebrate Fragrance Day™ as a global holiday. Unite the fragrance community, retailers and brands to celebrate March 21st with consumers.


Engage consumers through innovative digital and in-store experiences to drive awareness about the artistry and passion of fragrance, and promote sales within the fragrance category.

More in Fragrance Day
February 19, 2020

Fragrance Day Press Event

By: April Long What delights you more: the notion of cotton candy hair, strawberry shoes, or a patchouli necklace? The fragrance insiders, perfumers, and media who attended last night’s big reveal of the Fragrance Foundation’s exciting multi-media International Fragrance Day 2020 campaign at the Italian Trade Commission discussed these questions and more as they enjoyed […]

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March 21, 2020

Fragrance Day 2020

ABOUT: The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018. The goal is drive awareness and sales of the fragrance category to consumers, by uniting the fragrance community, retailers, and brands. ARTIST COLLABORATION: Each year The Fragrance Foundation partners with an artist to collaborate on Fragrance Day™ to bring a visual element […]

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March 21, 2019

Fragrance Day 2019

DATE: Thursday March 21, 2019 2019 OVERVIEW The Fragrance Foundation ran a social media campaign highlighting powerful perfumer portraits taken by Michael Avedon, as well as video interviews with perfumers, and consumer giveaways in partnership TFF members. Over 60 Fragrance Foundation brands and retailers celebrated Fragrance Day on social media, reaching a combined reach of […]

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