About The Fragrance Day
The Fragrance Foundation officially established March 21st as The Fragrance Day™ in 2018. The goal is to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community, and kick-off the Spring season.
Fragrance Day 2021
Our first-ever two-day virtual Fragrance Day event took place on Sunday, March 21 & Monday, March 22, featuring over 20 world renowned perfumers, brands, new TFF Indies, fragrance houses, retailers and more.
The exciting and inspirational discussions that took place covered a myriad of relevant topics, including current trends, new fragrances and brand stories. The event included an informative interview featuring Monell Center’s Research Scientist, Dr. Pamela Dalton about the Covid-19 impact on the sense of smell. Replay the featured segments from the event, listed by brand below.
Thank you to all of the participating brands who made Fragrance Day 2021 spectacular.
Visual Artist & Filmmaker: Louie Schwartzberg
Each year, The Fragrance Foundation partners with an artist to collaborate on Fragrance Day™. This year’s collaboration was with visual artist & filmmaker Louie Schwartzberg, an award-winning cinematographer, director, and producer. Louie has been filming time-lapse flowers in his studio in Los Angeles, 24 hours a day, seven days a week, for over four decades. Check out this stunning work featured on @fragrancefoundation Instagram page.