In September 2023, TFF launched The Catalyst Initiative with the New York Urban League (NYUL) with the NYUL talking to TFF members about their goals and initiatives which took place at The Hard Hotel Rooftop.  On Thursday, October 5th, at Cucina 8 ½, The Fragrance Foundation introduced the NYUL Young Professionals organization to the various segments of the fragrance industry:  Perfume House, represented by Givaudan, Marketing & Education represented by Jo Malone London and Retailer, represented by Victoria’s Secret.  This two part introductory event allowed TFF members and NYUL members to share a collective passion as we move forward with exciting monthly activations & more.