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April 16, 2026

SAVE THE DATE

A digital platform for dialogue about fragrance, and the way that it relates to community and culture.

THE INSIDE SCOOP: LINDA G. LEVY

Fragrance Day celebrations took over the month of March from Miami to Madison Avenue and the Meatpacking District in NYC with a calendar of festive events for the fragrance community, spotlighting perfumers. This year’s theme for Fragrance Day 2026 touched on the artistry of fragrance and its intersection with art and culture. Wherever we went, fragrance as a cultural phenomenon resonated in all of the cities and neighborhoods we visited as TFF took our first-ever “Artistry of Fragrance” celebration on tour. Partnering with the Meatpacking District Management Association, TFF took over the DVF Flagship for an all-female perfumer panel that spoke to their impact in the industry.

SPOTLIGHT: FRAGRANCE DAY BLOOMS IN MIAMI

The Miami Beach Botanical Garden is a lush, three-acre oasis in the heart of the city filled with towering palm trees, serene water-lily-bestrewn pools, and the sweet scent of delicate ylang ylang flowers. As a prelude to spring—and to Fragrance Day—TFF President Linda G. Levy moderated The Artistry of Fragrance, an immersive discussion with perfumers Honorine Blanc of dsm-firmenich, Rodrigo Flores-Roux of Givaudan, Patty Hidalgo of IFF, and Gino Percontino of Mane in the Botanical Garden’s Banyan Lawn and Terrace on March 10th. It was an idyllic setting for an evening dedicated to showcasing the beauty and creativity of perfume.

SCENTS & SENSIBILITY: FRAGRANCE DAY TAKES OVER NYC’S NEIGHBORHOODS

Fragrance Day also celebrated our growing community in fragrance hubs across America. One of the most dynamic destinations today is Harlem pushing the creative boundary through fragrance with Harlem-founded and based brands to MUSE (Modern Urban Sensory Experience), the experiential space created by Kimberly Waters in her historic townhouse that invites fragrance exploration against the rich history and tapestry that is Harlem. From Miami, TFF traveled back to NYC to take the tour to the streetscapes of Madison Avenue and the Meatpacking District.

WHAT THE NOSE KNOWS: PERFUME, POWER AND THE WOMEN BEHIND THE SCENTS

The Fragrance Foundation closed out its monthlong celebration with The Art of Fragrance, a richly layered event held inside the brightly colored DVF flagship in the Meatpacking District; a space so vivid, so dramatic and so unmistakably Diane von Furstenberg, it felt less like a store and more like a living gallery. Tucked just off 14th and Washington, the flagship glowed in geometric shades of pink, blue and green as guests gathered adjacent to a Swarovski-studded staircase to celebrate scent not as product, but as art.

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New from @houseofbo.co Xuxú, featuring notes of chili pepper, blackberry macaron and rose. Created by Perfumer @nathalielorson_masterperfumer @dsmfirmenichfine

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New from @houseofbo.co Xuxú, featuring notes of chili pepper, blackberry macaron and rose. Created by Perfumer @nathalielorson_masterperfumer @dsmfirmenichfine

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Introducing @fultonandroark Flower District, featuring notes of ruby grapefruit, rhubarb and violet. Created by Perfumer @frankvoelkl @dsmfirmenichfine

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Introducing @fultonandroark Flower District, featuring notes of ruby grapefruit, rhubarb and violet. Created by Perfumer @frankvoelkl @dsmfirmenichfine

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Introducing @armanibeauty Power of You EDP, featuring notes of Maracuja-passion fruit accord, frangipani accord and vanilla absolute. Created by Perfumers @nisrine_nisrine_grillie & #NadegeLeGarlantezec @givaudanperfume

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Introducing @armanibeauty Power of You EDP, featuring notes of Maracuja-passion fruit accord, frangipani accord and vanilla absolute. Created by Perfumers @nisrine_nisrine_grillie & #NadegeLeGarlantezec @givaudanperfume

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New from @mcmworldwide Cosmic Star, featuring notes of pear, white caramel and vanilla. Created by Perfumer @clementgav23 @dsmfirmenichfine

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New from @mcmworldwide Cosmic Star, featuring notes of pear, white caramel and vanilla. Created by Perfumer @clementgav23 @dsmfirmenichfine

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Introducing @carolinaherrera La Bomba, featuring notes of dragon fruit, cherry peony and vanilla. Created by Perfumers @christopheraynaudperfumer @quentinbischperfumer & @louise.turner2018 @givaudanperfume

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Introducing @carolinaherrera La Bomba, featuring notes of dragon fruit, cherry peony and vanilla. Created by Perfumers @christopheraynaudperfumer @quentinbischperfumer & @louise.turner2018 @givaudanperfume

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Introducing @veroniquegabai x @kellyrutherford Rose Première, featuring notes of rose, green notes, mandarin, praline, woods and amber. Created by Perfumer @fabnose @dsmfirmenichfine

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Introducing @veroniquegabai x @kellyrutherford Rose Première, featuring notes of rose, green notes, mandarin, praline, woods and amber. Created by Perfumer @fabnose @dsmfirmenichfine

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New @elizabetharden Eternal Aura, featuring notes of pear, magnolia, pink peony, sandalwood and amber. Created by Perfumers @nattoushe & @anneflipoperfumer @artofperfumeryatiff

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New @elizabetharden Eternal Aura, featuring notes of pear, magnolia, pink peony, sandalwood and amber. Created by Perfumers @nattoushe & @anneflipoperfumer @artofperfumeryatiff

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From Madison Avenue to the Meatpacking District, TFF’s Fragrance Tour celebrating #FragranceDay continued as President Linda G. Levy led the way along the iconic cobblestone streets to the stunning fragrance boutiques of @sisleyparisofficial, @sephora, @aesop and @amouageofficial. Kicking off at the public art installation redefining the @meatpackingny streetscape, TFF’s tour captured the industrial and creative spirit of fragrance in NYC.

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Open post by fragrancefoundation with ID 17955751902115965
From Madison Avenue to the Meatpacking District, TFF’s Fragrance Tour celebrating #FragranceDay continued as President Linda G. Levy led the way along the iconic cobblestone streets to the stunning fragrance boutiques of @sisleyparisofficial, @sephora, @aesop and @amouageofficial. Kicking off at the public art installation redefining the @meatpackingny streetscape, TFF’s tour captured the industrial and creative spirit of fragrance in NYC.

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The Fragrance Foundation capped the celebration of Fragrance Month and #WomensHistoryMonth with an all-female Perfumer panel, spotlighting women’s contributions to the fragrance industry. This scentsational event was hosted in partnership with the Meatpacking District Management Association (@meatpackingny) at the iconic DVF Flagship where these incredible perfumers shared their personal journeys and their creations in the intimate and art-filled setting.

Thank you to Perfumers @mathilde.bijaoui.perfumer (@mane_1871_), #HonorineBlanc (@dsmfirmenichfine) and @carolinesabas (@givaudanperfume) for inspiring us with your stories and making this #FragranceDay celebration one of the most meaningful and memorable yet.

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Open post by fragrancefoundation with ID 18099912076985517
The Fragrance Foundation capped the celebration of Fragrance Month and #WomensHistoryMonth with an all-female Perfumer panel, spotlighting women’s contributions to the fragrance industry. This scentsational event was hosted in partnership with the Meatpacking District Management Association (@meatpackingny) at the iconic DVF Flagship where these incredible perfumers shared their personal journeys and their creations in the intimate and art-filled setting. Thank you to Perfumers @mathilde.bijaoui.perfumer (@mane_1871_), #HonorineBlanc (@dsmfirmenichfine) and @carolinesabas (@givaudanperfume) for inspiring us with your stories and making this #FragranceDay celebration one of the most meaningful and memorable yet.

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