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A digital platform for dialogue about fragrance, and the way that it relates to community and culture.
Another Champion of American fragrance was inducted into the prestigious Fragrance Foundation Circle of Champions. The 2026 honor went to David Greenberg, Chairman of L’Oreal USA. Surrounded by friends, family, and colleagues, the fragrance industry gathered in NYC for an evening celebrating David’s leadership and his commitment to championing the people of the American fragrance industry. TFF President @linda_g_levy and presenters Silvia Galfo, President, L’Oréal Luxe USA and Leslie Marino, President, Professional Products Division, L’Oréal USA, celebrated the qualities David has embodied as a leader within the internal organization and throughout the industry. From trusting his team, empowering his employees and championing people, David Greenberg is a true Champion.
New @ralphlaurenfragrances Ralph’s Club New York Parfum, featuring notes of blackcurrant, cognac and oud. Created by Perfumers #NadegeLeGarlantezec & @shyamalamaisondieu @givaudanperfume
New from @sourceadage nahasá, featuring notes of incense woods, desert rose, wild herbs, suede and amber. Created by Perfumer @deerama @agilexfragrances @dsmfirmenichfine
@narciso_rodriguez Musc Grenat, featuring notes of pomegranate, saffron, leather and vanilla. Created by Perfumer @dora_baghriche_perfumer @dsmfirmenichfine #HispanicHeritageMonth
Introducing @elorea About Love Collection, featuring four new fragrances.
Prelude features notes of peach blossom, Korean wild rose and ambrette seed accord. Created by Perfumer @rodrigofloresroux @givaudanperfume
With You features notes of Hallabong citrus, strawberry stems, lily of the valley and sandalwood. Created by Perfumer @lndsng @givaudanperfume
Closer features notes of barley tea, oat and vanilla. Created by Perfumer @carolinesabas @givaudanperfume
Quiet Time features notes of dried persimmon, gardenia and wild honey. Created by Perfumer @dalia.izem.perfumer @givaudanperfume
Introducing @fredericmalle Northern Love, featuring notes of cinnamon, sandalwood and vanilla. Created by Perfumer @brunojovanovicperfumer @dsmfirmenichfine
New from @officialbyredo Future Memories blackcurrant, vanilla and musks. Created by Perfumer @quentinbischperfumer @givaudanperfume
The Fragrance Foundation mourns the loss of one of its most iconic and longest-serving leaders, Annette Green. From 1962 to 2002, Annette Green shaped the business growth and consumer sentiment of American fragrance. As President Emeritus and a champion of the American fragrance industry, Annette was a passionate advocate who transformed the consumer landscape through education and events, encouraging daily fragrance use as a personal expression of identity instead of just worn on special occasions. Through her dedication and creative vision, she “Spritzed to Success” and blazed trails in the industry and chronicled the behind-the-scenes experiences in her memoir. She celebrated the creativity and innovation of American fragrance by founding our industry’s most prestigious event, The Fragrance Foundation Awards, affectionately known as the “FiFi’s.” Her legacy of educating consumers on the pleasure of wearing scent, Annette embraced the concept of a fragrance collection evolving the “signature scent” into a fragrance wardrobe. We extend our deepest condolences to Annette’s family, friends, the fragrance enthusiasts and to all those who worked with her and knew her throughout her remarkable career.
Introducing @calvinklein Euphoria Signature Elixir, featuring notes of praline accord, seductive orchid accord, vanilla extract and patchouli extract. Created by Perfumers #CarlosBenaim & @domitille_michalon_parfumeur @artofperfumeryatiff
