A digital platform for dialogue about fragrance, and the way that it relates to community and culture.
@the7virtues introduces Strawberry Jam, featuring notes of pistachio, strawberry and vanilla marshmallow.
Introducing @ralphlaurenfragrances Polo Red Extreme featuring notes of rugged leather, red ginger and vanilla bourbon. Created by Perfumers @christopheraynaudperfumer & @oliviershalimar @givaudanperfume
Introducing @guccibeauty The Alchemist’s Garden Lignum Idealis and Ylang Ambrato.
Lignum Idealis features notes of juniper, bergamot, iris, dry cedar and sandalwood. Created by Perfumer @alexisgrugeon_perfumer @dsmfirmenichfine
Ylang Ambrato features notes of ylang-ylang, cardamom, golden amber and vanilla. Created by Perfumer @jeanchristopheherault @artofperfumeryatiff
Perfumers, Scent Designers, Fragrance and Product Developers, Education Directors, Marketing Managers, Ecommerce and Digital Marketers, these were just a few of the careers that were spotlighted at The Fragrance Foundation Notables induction ceremony. The annual gathering saluted top talent in the industry who are working in a variety of roles within the multi-billion dollar American fragrance industry, shaping its future everyday. The 2026 Notables cohort welcomed 18 emerging executives from all facets of the fragrance industry including fragrances houses, brands, and distributors to a growing professional community. Nominated by senior level leaders, these up-and-comers are driven by their passion for fragrance and for making the future accessible by demonstrating the various career pathways into this dynamic field. Congratulations to all who were recognized for their achievements and contributions to making the US fragrance market stronger than ever.
New from @lakeandskye 11 11 Moon, featuring notes of bergamot, lemon, coconut shavings, courmarin and cedar. Created by Perfumer @shyamalamaisondieu @givaudanperfume
New @givenchybeauty Irresistible Nectar, featuring notes of pistachio, rose and vanilla. Created by Perfumers @carolinedumurparfumeur @dominiqueropionparfumeur & @anneflipoperfumer @artofperfumeryatiff
TFF celebrates 100 years of Black History Month with the introduction of #BlackOwnedBrand & new TFF Member @reisfieldsnyc!
Mint No. 1 features notes of speariment, eucalyptus, citrus fruits and basil. Created by @agilexfragrances
Bone No. 2 features notes of black pepper, rose petals, violet and guaiacwood. Created by @agilexfragrances
Bloom No. 7 features notes of marigold, jasmine, lily of the valley and benzoin resin. Created by @givaudanperfume
TFF salutes 100 years of Black History Month by celebrating #BlackOwnedBrands such as New TFF Member @houseofiyrah!
Act 1 features notes of lemon, thyme, neroli and sandalwood.
Opéra features notes of black currant, Turkish rose, Bulgaria rose and violet leaf.
L’artisan features notes of wood, amber and leather.
Discover New Member @sidiathebrand with Braless Body Mist, featuring notes of bamboo, amber, guaiacwood, coconut cream, clove and cashmere musk. Created by Perfumer @jeromenyc1 @robertet_group
