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A digital platform for dialogue about fragrance, and the way that it relates to community and culture.

THE INSIDE SCOOP: LINDA G. LEVY

As December’s countdown to the biggest fragrance shopping days of the year is in the final homestretch, we remain cautiously optimistic as fragrance continues to resonate with an increasingly engaged and expanded consumer base. 2025 saw hundreds of fragrances launch from the big brands to the indies that connected emotionally with consumers across all age groups, driving shoppers in stores and online across the country.

SPOTLIGHT: CELEBRATING THE HISTORY OF HOLIDAY SCENT NOTES

December, perhaps more than any other month, has a distinctive olfactive imprint. The scents we associate with this time of year are especially evocative and nostalgic — whether they remind us of holiday drinks and desserts spiced with cloves and cinnamon, the warmth of a flickering fireplace, or the enlivening green balsam of fir trees. All of these smells are linked to rituals both secular and religious, personal and universal — they root us in the festive pleasures of the here and now but also connect us to the past.

SCENTS & SENSIBILITY: THE NEW SAVANT ON THE FIRST FIVE YEARS

The December issue is a fitting edition for the Brooklyn-born brand as The New Savant celebrates its fifth anniversary. Debuting in December of 2020, born out of the pandemic and inspired by a shared love for fragrance, The New Savant has built a cult following with the candle-loving community that has grown well beyond the boroughs. From their recently launched Downtime Collection to Library in a Forest, the indie brand has crossed the intersection of scent and storytelling with a spirited sense of self discovery and self awareness.

WHAT THE NOSE KNOWS: THE WHITE SPACE TRANSFORMED AND TRANSPORTED

At a pop-up in NYC, a cross-collaboration by Pura®, Pantone® and dsm-firmenich brought color and scent to life in celebration of Cloud Dancer, Pantone’s® Color of the Year 2026, and transported us to a walk amidst the clouds. There, Accords caught up with the perfumers of dsm-firmenich and the creative teams at Pura and Pantone who dreamed up the ethereal aesthetic.

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Introducing @muglerofficial Alien Pulp EDP Fruitée, featuring notes of raspberry, jasmine and musk. Created by Perfumer @dominiqueropionparfumeur @artofperfumeryatiff

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Introducing @muglerofficial Alien Pulp EDP Fruitée, featuring notes of raspberry, jasmine and musk. Created by Perfumer @dominiqueropionparfumeur @artofperfumeryatiff

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New from @granadobrazil Amazônico, featuring notes of tonka bean, cocoa and patchouli. Created by Perfumer @iliasermenidis @dsmfirmenichfine

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New from @granadobrazil Amazônico, featuring notes of tonka bean, cocoa and patchouli. Created by Perfumer @iliasermenidis @dsmfirmenichfine

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New from @coach - Coach Dreams Starlight. Featuring notes of pistachio, ylang ylang and sandalwood. Created by Perfumer @guillaume_flavigny @givaudanperfume

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New from @coach - Coach Dreams Starlight. Featuring notes of pistachio, ylang ylang and sandalwood. Created by Perfumer @guillaume_flavigny @givaudanperfume

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@jomalonelondon launches Amber Labdanum Cologne Intense, featuring notes of bitter orange, labdanum and amber. Created by Perfumer @yann_vasnier @givaudanperfume

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@jomalonelondon launches Amber Labdanum Cologne Intense, featuring notes of bitter orange, labdanum and amber. Created by Perfumer @yann_vasnier @givaudanperfume

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@shaliniparfum Gold Parfum in new Aurora Flacon, featuring notes of marigold, saffron, frankincense, myrrh, honey and Baltic amber. Created by Perfumer #MauriceRoucel @symrisefinefragrance

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@shaliniparfum Gold Parfum in new Aurora Flacon, featuring notes of marigold, saffron, frankincense, myrrh, honey and Baltic amber. Created by Perfumer #MauriceRoucel @symrisefinefragrance

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New from @snif.co - @notewrks, featuring three new scents.

Sunny Is A Feeling features notes of mandarin, grapefruit, tonka, vetiver and cedarwood. Created by Perfumer @ugoartperfume @mane_1871_

Clean Getaway features notes of apple, laundry accord, rice, orcanox and amber. Created by Perfumers @ugoartperfume @mathilde.bijaoui.perfumer @schweigerny @mane_1871_

Room For Desert features notes of strawberry, crème brûlée, vanilla, ambrette seeds and cedar. Created by Perfumers @mathilde.bijaoui.perfumer @mat_nd @mane_1871_

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New from @snif.co - @notewrks, featuring three new scents. Sunny Is A Feeling features notes of mandarin, grapefruit, tonka, vetiver and cedarwood. Created by Perfumer @ugoartperfume @mane_1871_ Clean Getaway features notes of apple, laundry accord, rice, orcanox and amber. Created by Perfumers @ugoartperfume @mathilde.bijaoui.perfumer @schweigerny @mane_1871_ Room For Desert features notes of strawberry, crème brûlée, vanilla, ambrette seeds and cedar. Created by Perfumers @mathilde.bijaoui.perfumer @mat_nd @mane_1871_

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Nominations are NOW OPEN for 2026 TFF Awards! Please contact info@fragrance.org with any questions. Click the link in bio to learn more and submit nominations today! #TFFAwards

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Nominations are NOW OPEN for 2026 TFF Awards! Please contact info@fragrance.org with any questions. Click the link in bio to learn more and submit nominations today! #TFFAwards

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