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A digital platform for dialogue about fragrance, and the way that it relates to community and culture.

THE INSIDE SCOOP: LINDA G. LEVY

February opens with the month-long salute to Black History Month, a celebration we at TFF embrace each and every day. At the fabulous IFF offices in NYC, we inducted a new class of Notables to the growing roster of leaders in the fragrance industry. From celebrating a new cohort of Notables to Fashion Week, we went straight to the celebration of love with Valentine’s Day which this year coincided with the culmination of Lunar New Year celebrations.

SPOTLIGHT: 2025 NOTABLES

On February 5th, TFF welcomed 14 exceptional fragrance industry talents to the 2025 Class of Notables. The event, which was held at IFF’s New York City headquarters, celebrated these emerging leaders with a gathering of family, friends and teams to celebrate! We asked the incoming Notables to share what they hope to bring to the TFF Think Tank, as well as initiatives such as #FragranceForwardTFF. We look forward to seeing their energy and passion shape the future of fragrance.

SCENTS & SENSIBILITY: A SALUTE TO BLACK HISTORY MONTH

In honor of Black History Month, TFF has been celebrating its Black-owned member brands on social media in a campaign that has received an outpouring of engagement and support. Also deserving of time in the spotlight this month and every month are the Black perfumers—including Givaudan perfumer Gwen Gonzalez, who joined TFF for a Scents of Success panel at Spelman College, and Kingsley Ibe, senior perfumer at dsm-Firmenich’s Agilex, whose signature style calls upon aromatic memories of his birthplace in Africa.

WHAT THE NOSE KNOWS: IFF HOSTS PERFUMERY SUMMIT

IFF kicked off the new year of 2025 with a Global Perfumery Summit in Valencia, Spain. A team gathering of over 120 perfumers, scientists, researchers and senior management, hosted by IFF SVP, Scent Innovation, Valery Claude, came together for an occasion ten years in the making, with Erik Fyrwald, IFF’s CEO as guest speaker and participant. The spirit was about connection, celebration, inspiration, and vision set in the beautiful Spanish backdrop of Valencia with a day’s visit to IFF’s largest ingredients Manufacturing sites in Benicarlo, which was also celebrating its 100th anniversary.

Instagram

Introducing @kayali Fleur Majesty Rose Royale | 31, featuring notes of pear, rose royale and violet woods. Created by Perfumer @nathalielorson_masterperfumer @dsmfirmenichfine

Introducing @kayali Fleur Majesty Rose Royale | 31, featuring notes of pear, rose royale and violet woods. Created by Perfumer @nathalielorson_masterperfumer @dsmfirmenichfine ...

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@lafco launches Mightnight Cactus Candle, featuring notes of wild raspberry, cactus blossom and cedar. Created by Perfumer @jeromenyc1 @robertet_group

@lafco launches Mightnight Cactus Candle, featuring notes of wild raspberry, cactus blossom and cedar. Created by Perfumer @jeromenyc1 @robertet_group ...

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Introducing @dsanddurga Brown Flowers, featuring notes of brown orchid, coffee flower, sambac jasmine and musk. Created by @davidsethmoltz

Introducing @dsanddurga Brown Flowers, featuring notes of brown orchid, coffee flower, sambac jasmine and musk. Created by @davidsethmoltz ...

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Introducing @viktorandrolf_fragrances Flowerbomb Extreme, feauring notes of raspberry, jasmine superinfusion, rose absolute, orange blossom absolute and vanilla bean. Created by Perfumer #CarlosBenaim @artofperfumeryatiff

Introducing @viktorandrolf_fragrances Flowerbomb Extreme, feauring notes of raspberry, jasmine superinfusion, rose absolute, orange blossom absolute and vanilla bean. Created by Perfumer #CarlosBenaim @artofperfumeryatiff ...

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Introducing @cleanclassicperfume Clean Classic Strawberry Fields, featuring notes of wild strawberry, jasmine petals and white musk. Created by Perfume @jeromenyc1 @robertet_group

Introducing @cleanclassicperfume Clean Classic Strawberry Fields, featuring notes of wild strawberry, jasmine petals and white musk. Created by Perfume @jeromenyc1 @robertet_group ...

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New from @marcjacobsfragrances Daisy Wild Eau So Intense EDP, featuring notes of banana blossom, amber and jasmine. Created by Perfumers @soniaconstantperfumer & @adrianamedinaperfumer @givaudanperfume

New from @marcjacobsfragrances Daisy Wild Eau So Intense EDP, featuring notes of banana blossom, amber and jasmine. Created by Perfumers @soniaconstantperfumer & @adrianamedinaperfumer @givaudanperfume ...

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@givenchybeauty launches Gentleman Society EDP Ambrée. Featuring notes of juniper essence, daffodil absolute, tobacco absolute and vanilla absolute. Created by Perfumer @karinedubreuilsereni #Takasago

@givenchybeauty launches Gentleman Society EDP Ambrée. Featuring notes of juniper essence, daffodil absolute, tobacco absolute and vanilla absolute. Created by Perfumer @karinedubreuilsereni #Takasago ...

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