Fragrance Day — The Fragrance Foundation

Fragrance Day: March 21st

Fragrance Day 2025

The Fragrance Foundation (TFF) celebrated Spring, and the artistry and passion of fragrance with Fragrance Day™, an annual day dedicated to the world of fragrance across the US, on March 21. Saluted in social media campaigns and activated with special in-store events at national retailers and local stores, the national holiday invites consumers to explore […]

Fragrance Day 2024

Fragrance Day™ 2024 was a day for fragrance lovers to rejoice, bringing us all together across the USA to celebrate the exceptional artistry, passion, and power of scent in stores and online. Officially kicking off the Spring season, the month-long consumer celebration dedicated to scent discovery was saluted everywhere from social media campaigns to in-store […]

Fragrance Day 2023

ABOUT THE FRAGRANCE DAY The Fragrance Foundation officially established March 21st as The Fragrance Day™ in 2018. The goal is to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community, and kick-off the Spring season. FRAGRANCE DAY 2023 – FEATURED PROGRAMS: FRAGRANCE DAY 2023 INTRODUCTION: LINDA G. LEVY TIFF […]

Fragrance Day 2022

ABOUT THE FRAGRANCE DAY The Fragrance Foundation officially established March 21st as The Fragrance Day™ in 2018. The goal is to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community, and kick-off the Spring season. FRAGRANCE DAY 2022 – FEATURED PROGRAMS: FRAGRANCE DAY 2022 INTRODUCTION: LINDA G. LEVY AND […]

Fragrance Day 2021

About The Fragrance Day The Fragrance Foundation officially established March 21st as The Fragrance Day™ in 2018. The goal is to drive awareness, excitement, and education around the fragrance category for consumers, unite the fragrance community, and kick-off the Spring season. Fragrance Day 2021 Our first-ever two-day virtual Fragrance Day event took place on Sunday, […]

Fragrance Day 2020

ABOUT: The Fragrance Foundation officially established March 21st as Fragrance Day™ in 2018. The goal is drive awareness and sales of the fragrance category to consumers, by uniting the fragrance community, retailers, and brands. ARTIST COLLABORATION: Each year The Fragrance Foundation partners with an artist to collaborate on Fragrance Day™ to bring a visual element […]

Fragrance Day 2019

DATE: Thursday March 21, 2019 2019 OVERVIEW The Fragrance Foundation ran a social media campaign highlighting powerful perfumer portraits taken by Michael Avedon, as well as video interviews with perfumers, and consumer giveaways in partnership TFF members. Over 60 Fragrance Foundation brands and retailers celebrated Fragrance Day on social media, reaching a combined reach of […]

Fragrance Day 2018

Date: Tuesday March 21st, 2018 2018 Overview The Fragrance Foundation declared March 21st – Fragrance Day, a global holiday to celebrate fragrance. The fragrance community celebrated across the country in-store, online and made a splash all over social media. ARTIST COLLABORATION The Fragrance Foundation partnered with NYC artist, Marco Santini to create a Fragrance Day […]