NEW YORK – October 21, 2026 – Last night, another champion of the American fragrance industry was inducted into the prestigious Circle of Champions by The Fragrance Foundation (TFF) as David Greenberg, Chairman of L’Oréal USA received the 2026 honor. The sold-out event held at 583 Park Avenue, NYC was attended by over 200 of the fragrance industry’s leaders including former Circle of Champion honorees, and David’s family, friends and colleagues. Linda G. Levy, President of The Fragrance Foundation presented David Greenberg with his Award in recognition of his numerous contributions and impact over his 30-year career to the overall American beauty business, including the huge growth and success in prestige fragrances with L’Oreal Luxe brands.
On stage presenters Leslie Marino – President, Professional Products Division, L’Oréal USA and Silvia Galfo – President, L’Oréal Luxe USA celebrated the qualities David has embodied as a leader within the internal organization and throughout the industry. From trusting his team, empowering his employees and championing people, David’s embrace of the creative and imaginative spirit of this dynamic industry and its people has allowed him to lead boldly, driving the business forward through vision and passion. Upon accepting the Award, David spoke about the talent and the human spirit that shapes the industry through innovation and impact.
“This year, it was an honor to share the legacy of the Circle of Champions by inducting David Greenberg as our 2026 Champion. With each Champion who enters the Circle we reaffirm the strength of our industry and the creative and strategic visionaries who drive its growth,” remarked Linda G. Levy, President of The Fragrance Foundation. “David’s passion and commitment to celebrating the creativity of our industry through its people is a value that is dear to our heart as we nurture talent and embrace representation and inclusion for the future of the fragrance industry.”
“Beauty has and will always be a people-driven industry. We’re united by our passion for beauty but what makes our industry truly dynamic, exciting, and desirable is the creativity and originality of our people, their willingness to think disruptively, and, above all, the emotion they bring to everything they do,” said David Greenberg, Chairman of L’Oreal USA. “To be recognized by this remarkable community and by The Fragrance Foundation is a genuine honor.”
While the evening was about David Greenberg as TFF’s newest Champion, the program took time for an emotional tribute to one of the industry’s most iconic figures, TFF President Emeritus Annette Green who passed away a few weeks ago. Annette Green was the longest serving leader of The Fragrance Foundation for 40 years and the recipient of the Circle of Champions Award in 2002 following her retirement from TFF in 2002.