NEW YORK – October 23, 2024 – The Fragrance Foundation (TFF) bestowed its prestigious Circle of Champions Award last night to Macy’s Chief Merchandising Officer Nata Dvir, in a celebration of her leadership roles across multiple lifestyle categories including the high impact beauty and fragrance businesses. With an audience of industry luminaries, Macy’s, Inc. Chairman & CEO, Tony Spring, presented the 2024 Circle of Champions Award marking the annual salute in recognition of Nata’s visionary leadership driving category growth at the omni-channel retailer and deepening connections with the ultimate fragrance consumer. The sold-out event drew fragrance houses and brands, perfumers, and retailers for a sensational night of career excellence and camaraderie.
“Retail is the most dynamic consumer touchpoint to experience fragrance, and Macy’s continues to elevate the transportive and experiential value of fragrance discovery in stores and through digital engagement,” noted Fragrance Foundation President Linda G. Levy. “As TFF’s 2024 Circle of Champions Award honoree, Nata has joined us in the circle of passionate innovators in the fragrance retail space. Her outstanding career at Macy’s has been an inspirational trajectory and a testament to her work ethic and enthusiasm to capitalize on growth opportunities through collaboration with the fragrance community while always keeping her eye on the fragrance enthusiast. What also makes Nata an exemplary champion is that she has been with us in our mission for allyship, mentorship across all leadership levels and embracing DEI from within and through product curation.”
“I am deeply honored to receive the Circle of Champions Award from The Fragrance Foundation,” noted Nata Dvir, Macy’s Chief Merchandising Officer. “My love for fragrance began when I came to understand the true craftsmanship behind it—the quality of the ingredients, the origins of where they grow, the dedicated people who cultivate them, and the rich tradition behind every scent. It’s a craft that sparks imagination, evokes powerful emotions, and connects people in meaningful ways. I’ve been fortunate to learn so much from our customers, perfumers, and many of the best partners in the industry. I share this recognition with the Macy’s Fragrance & Beauty team, whose dedication has taken our business to new heights, evolving our marketing, enhancing in-store experiences, and driving innovation. You are my circle of champions.”