December 15, 2020

MASTERCLASS WEBINAR WITH LEONARD LAUDER

WATCH THE FULL WEBINAR HERE!

Written by April Long

Talk about a man who needs no introduction. Could there be anyone more worthy of a Masterclass than Chairman Emeritus of the Estée Lauder Companies—and unofficial Chief Teaching Officer—Leonard A. Lauder? In today’s very special Masterclass event, Fragrance Foundation President Linda G. Levy sat down (virtually) with Mr. Lauder for a wide-ranging, riveting discussion about leadership, life lessons, family and—of course—fragrance. Incorporating questions from TFF Notables as well as from industry executives who have worked closely with Mr. Lauder over the years, the conversation spans Mr. Lauder’s extraordinary life, from the role he played in building The Estée Lauder Companies into a global powerhouse to the challenges and triumphs of navigating an ever-changing fragrance market. Famous for being a walking compendium of information, insight, and wisdom, Mr. Lauder does not disappoint, reeling off reminiscences about everything from his mother’s ingenious launch of Youth Dew to how Beautiful became the go-to perfume for modern brides. In his fascinating new book, The Company I Keep: My Life in Beauty—all proceeds of which will be donated to charity—Mr. Lauder lists his essential “Life Lessons.” In this unmissable conversation, he goes even deeper, explaining why it is crucial to “always have a woman at the table,” and what a true dedication to accountability, intuition, and trust can bring to a business. This invaluable Masterclass proves–if proof were needed—why Leonard A. Lauder is a man whose contribution to the way the world understands and buys fragrance cannot be overstated. Prepare to take notes. 

THE COMPANY I KEEP: LEONARD LAUDER

In his memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today. 

The Company I Keep is available in hard copy or e-book in the United States. All proceeds from the book sales will be donated to charity.

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