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June 5, 2025

The 2025 Fragrance Foundation Awards

A digital platform for dialogue about fragrance, and the way that it relates to community and culture.

THE INSIDE SCOOP: LINDA G. LEVY

A creative vision five years in the making became a reality on March 21st, as the first ever TFF Fragrance Gallery & Pop-Up Shop debuted on Fragrance Day. TFF’s Pop-Up was the heart and soul of the five-day fragrance promotion (March 18-23) along Madison from 57th to 86th Streets, with fragrance boutiques celebrating inside of their stores and spilling out onto the sidewalk with special events and activations. Please enjoy the great stories captured by beauty editor Jamie Wilson as she covered our Pop-Up, round-the-clock. Photography & Videos inside!

SPOTLIGHT: FRAGRANCE DAY POP-UP GALLERY & SHOP

What scent are you wearing? It was the million dollar question that echoed up and down Madison Avenue as the festivities for the first-ever Fragrance Week on Madison Avenue kicked off encompassing the celebration of Fragrance Day™ 2025 on March 21. A partnership between The Fragrance Foundation and the Madison Avenue Business Improvement District (B.I.D.), Fragrance Week on Madison Avenue which took place from March 18 to March 23 was about community in every sense, and everyone was invited to stop in and experience the wonderful world of fragrance.

SCENTS & SENSIBILITY: FRAGRANCE & FASHION CONVERSATIONS

Not many can say they were a part of a conversation with fashion leaders turned fragrance aficionados Vera Wang, Anna Sui and Francisco Costa. Yet, that was the experience for late morning attendees to the first ever TFF Gallery and Pop-Up Shop on 924 Madison Avenue to kick off Fragrance Day 2025.

WHAT THE NOSE KNOWS: SCENT, SONG AND STORYTELLING

If brand founders are the restaurant and a fragrance is the meal then perfumers are the chefs expertly crafting a product for the masses to devour. Days two and three of The Fragrance Foundation Gallery and Pop-Up Shop each showcased a panel anchored by perfumers, the people behind the scents. Attendees on Saturday, March 22 were treated to a discussion about the connection between fragrance and music led by IFF’s Pascal Gaurin while Sunday’s attendees were immersed in the importance of heritage and storytelling with Givaudan’s Rodrigo Flores-Roux.

Instagram

New TFF Member @definemefragrance Lalawoo, featuring notes of pistachio, almond milk and cream liqueur.

New TFF Member @definemefragrance Lalawoo, featuring notes of pistachio, almond milk and cream liqueur. ...

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@coach launches Coach for Men EDP, featuring notes of bergamot, cedarwood, Safiano leather and vetiver. Created by Perfumer @juliettekara_eyeofanose @artofperfumeryatiff

@coach launches Coach for Men EDP, featuring notes of bergamot, cedarwood, Safiano leather and vetiver. Created by Perfumer @juliettekara_eyeofanose @artofperfumeryatiff ...

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New @christianlouboutinbeauty Fétiche La Rose, featuring notes of rose and cherry. Created by Perfumer @quentinbischperfumer @givaudanperfume

New @christianlouboutinbeauty Fétiche La Rose, featuring notes of rose and cherry. Created by Perfumer @quentinbischperfumer @givaudanperfume ...

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Introducing @guccibeauty Bloom Parfum, featuring notes of apricot, coral jasmine, tuberose petals, jasmine sambac, rangood creeper and Peru balsam. Created by Perfumer @morillas.alberto @dsmfirmenichfine

Introducing @guccibeauty Bloom Parfum, featuring notes of apricot, coral jasmine, tuberose petals, jasmine sambac, rangood creeper and Peru balsam. Created by Perfumer @morillas.alberto @dsmfirmenichfine ...

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New from @acquadiparma Buongiorno EDP, featuring notes of codistillation basil and petitgrain, lavandin and cedarwood. Created by Perfumer @emiliebouge @robertet_group

New from @acquadiparma Buongiorno EDP, featuring notes of codistillation basil and petitgrain, lavandin and cedarwood. Created by Perfumer @emiliebouge @robertet_group ...

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The Fragrance Foundation hosted our annual Awards Luncheon to announce the finalists in 19 categories and crown 5 winners for the TFF Awards! The event set the stage for our other major Awards news which revealed that @givaudanperfume Master Perfumer, @danielandrier, will be honored in June with the Lifetime Achievement Perfumer Award.

To learn more about our Finalists and view pictures from the event, visit our link in bio!

#TFFAwards #FragranceForwardTFF

The Fragrance Foundation hosted our annual Awards Luncheon to announce the finalists in 19 categories and crown 5 winners for the TFF Awards! The event set the stage for our other major Awards news which revealed that @givaudanperfume Master Perfumer, @danielandrier, will be honored in June with the Lifetime Achievement Perfumer Award.

To learn more about our Finalists and view pictures from the event, visit our link in bio!

#TFFAwards #FragranceForwardTFF
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Looking forward to celebrating our TFF Awards 2025 Hall of Fame Honoree, Mr. Ralph Lauren, in June. Ralph Lauren’s trailblazing vision has revolutionized the fragrance industry by seamlessly translating the brand’s iconic American perspective and timeless style into fragrance. #TFFAwards #RalphLauren @ralphlaurenfragrances @lorealgroupe

Looking forward to celebrating our TFF Awards 2025 Hall of Fame Honoree, Mr. Ralph Lauren, in June. Ralph Lauren’s trailblazing vision has revolutionized the fragrance industry by seamlessly translating the brand’s iconic American perspective and timeless style into fragrance. #TFFAwards #RalphLauren @ralphlaurenfragrances @lorealgroupe ...

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The Fragrance Foundation is pleased to announce that one of the highest awards in the fragrance industry, the Lifetime Achievement Perfumer, will be awarded to @danielandrier, Master Perfumer at @givaudanperfume. This special honor, bestowed annually, recognizes the contributions of the creators behind the captivating scents beloved by U.S. fragrance consumers. With her remarkable global career in perfumery marked by an expansive body of work of over 140 fragrances, TFF looks forward to honoring Daniela Andrier in June at Lincoln Center. #TFFAwards

The Fragrance Foundation is pleased to announce that one of the highest awards in the fragrance industry, the Lifetime Achievement Perfumer, will be awarded to @danielandrier, Master Perfumer at @givaudanperfume. This special honor, bestowed annually, recognizes the contributions of the creators behind the captivating scents beloved by U.S. fragrance consumers. With her remarkable global career in perfumery marked by an expansive body of work of over 140 fragrances, TFF looks forward to honoring Daniela Andrier in June at Lincoln Center. #TFFAwards ...

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The Winner for Indie Fragrance of the Year:

@veroniquegabai Délices des Bois @amandine.clerc.marie @dsmfirmenichfine 

Finalists for this Category Include:

@shopcuratrix 6 Feet Under, Created by Perfumer @frankvoelkl @dsmfirmenichfine

@eausovert Dos Mil Años, Created by Perfumer @rodrigofloresroux @givaudanperfume 

@goldfield_and_banks_australia Silky Woods Elixir, Created by Perfumer @oliviercresp & @hamidmeratikashani @firmenichfine 

@liisfragrances Choux Choux, Created by Perfumer @jeromenyc1 @robertet_group 

@thombrowne 09.27.65.08 Vetyver and Violet, Created by Perfumer @rodrigofloresroux @givaudanperfume 

@veroniquegabai Délices des Bois, Created by Perfumer @amandine.clerc.marie @dsmfirmenichfine 

Winners will be honored at The Fragrance Foundation Awards on June 5th, where winners for remaining categories will be announced. #TFFAwards

The Winner for Indie Fragrance of the Year:

@veroniquegabai Délices des Bois @amandine.clerc.marie @dsmfirmenichfine

Finalists for this Category Include:

@shopcuratrix 6 Feet Under, Created by Perfumer @frankvoelkl @dsmfirmenichfine

@eausovert Dos Mil Años, Created by Perfumer @rodrigofloresroux @givaudanperfume

@goldfield_and_banks_australia Silky Woods Elixir, Created by Perfumer @oliviercresp & @hamidmeratikashani @firmenichfine

@liisfragrances Choux Choux, Created by Perfumer @jeromenyc1 @robertet_group

@thombrowne 09.27.65.08 Vetyver and Violet, Created by Perfumer @rodrigofloresroux @givaudanperfume

@veroniquegabai Délices des Bois, Created by Perfumer @amandine.clerc.marie @dsmfirmenichfine

Winners will be honored at The Fragrance Foundation Awards on June 5th, where winners for remaining categories will be announced. #TFFAwards
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