The 2025 Fragrance Foundation Awards
New York – June 5, 2025 – The fragrance industry’s most iconic event bowed once again at The David H. Koch Theater at Lincoln Center with The 2025 Fragrance Foundation Awards. The star-studded salute celebrated excellence and innovation in American fragrance across 19 categories from beautifully crafted scents to creative packaging. Two awards of distinction, the Hall of Fame and the Lifetime Achievement Perfumer, were awarded to Ralph Lauren, Executive Chairman and Chief Creative Officer of The Ralph Lauren Corporation, and Daniela Andrier, Master Perfumer of Givaudan, respectively, adding to the evening’s festivities. A sold-out crowd of 1000 gathered for the enchanting evening to celebrate the winners that made 2024 a spectacular year in fragrance with a guest list including fragrance founders and perfumers plus fashion designers, artists, celebrities and creators.
“This is the fragrance industry’s biggest night. It’s the one night when the fragrance community from the big, bold names to the independent creators come together to celebrate the creativity and craftsmanship of our industry, and the remarkable achievements of the people behind the scents” remarked Linda G. Levy, president of The Fragrance Foundation. “What a celebration it was from tonight’s winners who took home their coveted trophies to our illustrious honorees who have made such an indelible mark on the American fragrance industry.”
Levy added, “Honoring an American legend such as Ralph Lauren as the Hall of Fame Honoree for his incredible legacy is one of the most memorable moments in TFF USA Awards history. The emotional and creative highs of the evening were heightened to new levels through Daniela Andrier’s mastery of perfumery and storytelling that earned her the Lifetime Achievement Perfumer honor. Presenting these Awards to such esteemed icons of business and prolific perfumers at Lincoln Center only elevates fragrance to the art form that it is as it celebrates the creative artistry and sheer emotion behind them.”A hallmark of the evening was the signature scent that was created exclusively for the event by Daniela Andrier as a special celebration of the Lifetime Achievement Perfumer. Named Lincoln in June as a fragrant nod to the event and spectacular setting, the fragrance filled the lobby air of the majestic theater with notes of florals as guests arrived. There was exuberance in the air amidst the ambient scent as the fragrance industry mixed and mingled in anticipation of the grand awards ceremony that culminated with the ultimate accolades saluting the very best in fragrances, as well as, icons of the industry who have redefined American fragrance.
Daniela Andrier, Master Perfumer at Givaudan, expressed her gratitude, stating “In my work I find inspiration in the unexpected combination of colours and blending the rare with the ordinary. It is essential to avoid clichés and resist the unnecessary urge to be modern. True depth comes from humility—understanding where we come from, appreciating tradition, and recognizing the significance of culture in our craft. I am deeply passionate about crafting fragrances, and receiving this prestigious recognition from The Fragrance Foundation USA holds significant meaning for me as a perfumer.”
David Lauren, Chief Branding and Innovation Officer of the Ralph Lauren Corporation accepted the Hall of Fame Honor on behalf of Mr. Lauren. Presenters included Actress, Producer and Advocate Laverne Cox, Vera Wang, Fashion Innovator Dapper Dan, Allure and Self magazines Editor-in-Chief Jessica Cruel, and iconic brand ambassador Carolyn Murphy and model and actor Tyson Beckford, brand founders Erica Anderson and Ingrid Nilsen of The New Savant, and Jackie Aina of Forvr Mood. Celebrating fragrance at its core was this year’s artistic collaboration with cinematographer Louie Schwartzberg that magnified the essence of ingredients from florals to citrus through AI. This year’s Awards was another exciting edition that celebrated the artistry of perfumes and the artists that create them.
2025 Honorees
See past years2025 Winners
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Fragrance of the Year – Women’s Luxury
Kilian Paris Sunkissed Goddess
Estée Lauder Companies
Givaudan
Calice Becker -
Fragrance of the Year – Women’s Prestige
Kayali Vanilla Candy Rock Sugar | 42
dsm-firmenich
Gabriela Chelariu -
Fragrance of the Year – Men’s Luxury
Tom Ford Bois Pacifique
Estée Lauder Companies
Givaudan
Rodrigo Flores-Roux & Adriana Medina -
Fragrance of the Year – Men’s Prestige
Ralph Lauren Polo ’67 EDT
L’Oréal
dsm-firmenich
Marie Salamagne -
Fragrance Hall of Fame
Rabanne 1 Million Eau de Toilette
Puig
Givaudan
Michel Gerard, Olivier Pescheux, Christophe Raynaud -
Fragrance of the Year – Universal Prestige
Maison Margiela Replica Afternoon Delight
L’Oréal
IFF
Carlos Benaïm -
Fragrance of the Year – Universal Luxury
Byredo Desert Dawn
Puig
Robertet
Jérôme Epinette -
Fragrance of the Year – Ultra Luxury
Tom Ford Black Lacquer
Estée Lauder Companies
Givaudan
Guillaume Flavigny -
Fragrance of the Year – Popular
Vacation® “AFTER SUN”
Givaudan
Rodrigo Flores-Roux -
Media Campaign of the Year
Lancôme La vie est belle L’Elixir
L’Oréal -
Candle & Home Collection of the Year
NEST New York Sunlit Yuzu & Neroli Wellness Collection
Givaudan
Christine Hassan & Linda Song -
Consumer Choice – Prestige
Burberry Her Intense
Coty
Takasago
Aurelien Guichard -
Consumer Choice – Popular
Bath & Body Works Platinum
IFF
Natasha Côté, Patty Hidalgo, Laurent Le Guernec -
Perfume Extraordinaire of the Year
Balmain Beauty Ébène
Estée Lauder Companies
Symrise
Maurice Roucel -
Fragrance Editorial of the Year – Print or Digital
“The Man with The Golden Nose” by Justin Fenner
Robb Report -
Innovative Fragrance Product of the Year
D.S. & Durga Murder Mystery Set
dsm-firmenich
David Seth Moltz -
Indie Fragrance of the Year
Veronique Gabai Délices des Bois
Veronique Gabai
dsm-firmenich
Amandine Clerc-Marie -
Packaging of the Year – Ultra Luxury/Luxury
Diptyque Fleur de Peau Holiday Edition
Collaboration with Lucy Sparrow -
Packaging of the Year – Prestige/Popular
Marc Jacobs Daisy Wild
Coty
2025 Winners Videos
Featured Artists Louie Schwartzberg

Always looking at the worlds of fragrance and beauty through a different lens, Louie Schwartzberg’s creative eye blurs the line between technology and art. Through immersive cinematography and evocative photography augmented by AI, this year’s creative experience for The 2025 Fragrance Foundation Awards looks at nature’s beauty from different angles and a cinematic interpretation that takes the viewer on a soul-stirring odyssey. Redefining the visual definition of this multifaceted and elusive quality, the journey begins with a palette of ingredients as his canvas inspiring the imagination.
Learn more about Louie’s work at www.movingart.com.