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FiFi ® Technological Breakthrough Award Category Restructured
 The Fragrance Foundation announced partnerships with Perfumer & Flavorist and GCI magazines to restructure and promote its FiFi Technological Breakthrough of the Year Award for 2010.
The Fragrance Foundation Do You Know If You Are a Fragrance Foundation Member? Fragrance from Ancient to Avant Garde: A fragrance lovers’ companion
The Fragrance Foundation’s new publication, Guide To the Subtle and Sensational World of Scent offers a look across time, from the earliest known uses of scent in ancient cultures, to the global juggernaut that is the fragrance industry today. Media - Public Relations - Communications
Board of Directors Welcomes
New Member The Fragrance Foundation Board of Directors is pleased to announce the appointment of Frederic Jacques, Vice President for Fine Fragrance, North America, Mane USA, as a rotating member of the Board.  January 2010
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“Up Close & Personal” with Gary McNatton ”Everything Through Smoke Creative touches is about design,” says Gary McNatton, and goes on to point out that, while his company tries to stay focused on scent, it’s still all about design no matter what the subject. In fact, he continues, “design applies to everything in my life. When I walk through my home, I look at everything that’s on display from every angle. Every selection matters and it’s chosen for its lasting power and simplicity. Time goes so quickly and I can't afford the space, or the money, for throw away, trendy items. So I choose quality in my personal life and in my work.
Fragrance innovators: The Bermuda Perfumery
2009 Fragrance Summit... A Call to Action
“One Drop Changes Everything” Campaign to be Launched by the
Wine Meets Fragrance at Associate Board Event
Global Art of Perfumes
Life without Smell Expressed Through Art 
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Far removed from the centers of commerce and industry, in the heart of Britain’s oldest remaining overseas territory, one finds Lili Bermuda whose exclusive fragrances are blended, filled, packaged and sold at the Bermuda Perfumery which enjoys the distinction of being the only off-shore member of The Fragrance Foundation U.S.
On September 29th, 2009 over 100 Fragrance Industry Leaders converged upon the Time Life Conference Center for the 2009 Fragrance Summit. Organized by The Fragrance Foundation, the goal of the half day program was to bring together the best and the brightest from its member companies to work together and seek new ways to reengage the increasingly elusive fragrance consumer – those 62 million women (100+ million if we include men)* who report that while they still use fragrance “sometime,” they used to use it more often.
Rochelle Bloom, president of The Fragrance Foundation, explained: “the One Drop Changes Everything campaign is primarily directed at the 62 million consumers who already use fragrance sometimes and enticing them to use it more often. In a declining retail environment, increasing sales by 2-5% would have a significant impact on the total category.” The success of the “got milk?” campaign started the thought process about two years ago as the fragrance industry needed a similar unifying, rallying cry; an umbrella call to action directed toward this “sometime fragrance consumer.” “We want to entice and engage with the consumer,” continued Mrs. Bloom, “and get our fragrance companies behind the campaign in a big way without infringing on their own brands.”
Have you ever smelled the tar note of an Italian red or green pepper in a Sauvignon Blanc? Participants at The Fragrance Foundation Associate Board’s most recent event discovered these connections and more at the group’s first ever wine and fragrance pairing on September 22, 2009. Entitled Pop Your Cork!, the sold-out event was hosted by Food Network Magazine at the Hearst Tower. Mary John Baumann, fragrance and wine professional, led the tasting, accompanied by David Apel, vice president, senior perfumer at Symrise, and Harry Frémont, master perfumer at Firmenich, who created unique accords to complement the wines.
As an initiative to promote fragrance and the communication between the fragrance industry, distributors and retail, the “Global Art of Perfumes” Fragrance Fair, taking place in Dusseldorf from March 26 – 28, 2010, will provide fragrance brands with a gateway to European markets. The Fair, which is being held in cooperation with Beauty International Dusseldorf, offers a focus on fragrance with a unique combination of expo, conference and perfume art exhibition.
Anosmia is not a word that has long existed in my vocabulary. Yet the symptoms of the condition have been with me for as long as I can remember. It wasn’t as though I suddenly realized that I could not taste or smell; other people brought it to my attention as I was growing up. Friends would say “Wow – smell that!” and I would try to read their facial expressions before saying “Yeah it’s amazing!” or “Yeah it’s foul!” That didn’t always work and I felt a little like a fake. I was covering up what I thought of as stupidity.
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