The FIFI Award Winners

 

FiFi Awards – 2010


Women’s Luxe
Lola Marc Jacobs – Coty Prestige

Men’s Luxe
Tom Ford Grey Vetiver – The Estée Lauder Companies

Women’s Popular Appeal
Halle by Halle Berry – Coty

Men’s Popular Appeal
Seduction in Black, Antonio Banderas – Puig USA, Inc.

Women’s Nouveau Niche
Bond No.9 Astor Place – Bond No. 9 New York

Men’s Nouveau Niche
Bond No. 9 Brooklyn – Bond No. 9 New York

Women’s Private Label/Direct Sell
Love Rocks – Victoria’s Secret

Men’s Private Label/Direct Sell
Patrick Dempsey 2 – Avon Products, Inc.

Unique Boutique
Tom Ford White Suede – The Estée Lauder Companies

Fragrance Hall of Fame
ck one – Calvin Klein Cosmetics/Coty Prestige

Bath and Body
Couture Couture by Juicy Couture – Elizabeth Arden

Best Packaging – Women’s Popular Appeal
Bath & Body Works Signature Collection P.S. I Love You EDT – Bath & Body Works

Best Packaging – Men’s Popular Appeal
Comme une Evidence – Yves Rocher North America Inc.

Best Packaging – Women’s Prestige
Life Threads Collection: Silver, Gold, Platinum – La Prairie

Best Packaging – Men’s Prestige
John Varvatos Artisan – John Varvatos Fragrances Division of Shiseido

Women’s Media Campaign
Chanel No 5: "Train de Nuit" – Chanel

Men’s Media Campaign
ck one "We Are One" – Calvin Klein Cosmetics, Coty Prestige

Interior Scent Collection
Scentbug Diffuser – Slatkin & Co. Limited Brands

Perfume Extraordinaire
Firmenich for Tom Ford Grey Vetiver

Editorial Excellence in Fragrance Coverage
Allure Women’s Scent Feature December 2009

Elle Men’s Scent Feature November 2009
Elle Scent Bite October 2009
Elle.com Blog April 2009

Technological Breakthrough:

Packaging Technology & Delivery Systems
Victorinox Swiss Army – Victorinox Swiss Unlimited – Rubber Bottle

Fragrance Creation & Formulation
Givaudan Fragrances Corp. – Miriad 2.0

Hall of Fame –
Michael Kors
Designer Michael Kors received the Hall of Fame Award. The Hall of Fame award is voted on by The Foundation’s Board of Directors and is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole.

Male Fragrance Celebrity of the Year –
Usher
The Fragrance Foundation’s Board of Directors chose multi-platinum recording star USHER as Male Celebrity Fragrance of the Year 2010. Usher has introduced a hugely successful, sophisticated and gentlemanly wardrobe of fragrances to a new generation of consumers who love his music and his style

Top Scorer in The Fragrance Foundation’s Fall 2009-Spring 2010 Certification Program for Fragrance Sales Specialists and now officially a C.F.S.S. (Certified Fragrance Sales Specialist):
Amy Cuadra - Cast Member, Sephora Prudential Center Boston, MA.
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  FiFi Award
 
See Past Years Awards:

  Hall of Fame Recipients
Hall of Fame Scents







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