19th Annual International FiFi® Awards 2010

In 2010, The Fragrance Foundation, the non-profit educational arm of the international fragrance industry, will honor the Best Men's and Women's 2009 Fragrance Introductions in the countries listed below.

Countries: France, Germany, Italy*, United Kingdom
   
Purpose: To recognize the growing globalization of the fragrance industry and its sensory and aesthetic contributions to societies around the world.
   
International Awards: At industry receptions in each participating country in spring 2010, the fragrance winners in all categories (mass fragrances, prestige fragrances, niche fragrances, packaging, advertising, classic fragrances, etc.) will be announced and honored.

American Awards: Thursday, June 10, 2010
The Downtown Armory
26th Street & Lexington Avenue
New York City
   
For additional information contact:
Mary Ellen Lapsansky
Tel: (212) 725-2755  ext: 106
Fax: (212) 779-9058

*The Fragrance Foundation cooperates with the Accademia del Profumo in selecting the European "FiFi" winners from Italy and utilizes the Accademia's initial nominating and balloting procedures. The Accademia's best men's and best women's prestige fragrances are accepted by the Foundation as its "FiFi" winners in Italy.