| Emotional Branding The New Paradigm for Connecting Brands to People By Marc Gobé Revised Edition Reflects the Next Generation in Connecting Brands to People  President Obama's grasp of digital brand strategy revolutionized American politics and became one of the most important examples of social media branding of this era. Now more than ever new generations are re-inventing politics, business, commerce, and management by leveraging the power of the web. In the revised edition of Emotional Branding, author Marc Gobé expands on his original visionary insights to reflect the next generation of connecting brands to people. This 2.0 version embraces the emergence of social media, consumer empowerment, and democracy – which hardly existed when Emotional Branding was first published in 2001– and explores in depth how Twitter, Facebook, and the other social media Web sites are the new frontier for the exercise of emotional branding. "The world is adapting to the Web," Gobé observes "and for those brands that think they can master and dominate this audience – good luck. In this world, people rule! This is a new world that will stimulate and expand our thinking and creativity, bring forward new leaders, and unleash new forces, good or bad. Welcome to the new nation, welcome to the future and to the medium where brands will have to adapt and redefine their roles in connecting with people in this new environment." Since Emotional Branding was published in 2001 over six million people have searched "emotional branding" on Google. It has become a coined term used by top industry executives to express the new dynamics between brands and people. Gobé’s "10 commandments" of Emotional Branding have also become a new benchmark for marketing and creative professionals. Brand strategists, designers, marketers, advertisers, market researchers, and students of design and marketing strategy will all find Emotional Branding an insightful and enlightening approach to understanding the consumer and building a brand.
For Review Copy, Illustration, Or Excerpt Requests Please
Contact Sara Hendricksen 212.777.8395 X15 shendricksen@allworth.com
In 2001 Emotional Branding launched a revolution in brand strategy and became a business bestseller. The revised edition continues the revolution by explaining how these changes affect the way consumers respond to brands and offering an approach to building and maintaining emotional relationships with consumers in this new era. |
2010 Fragrances of the World The 26th annual edition of the world’s most comprehensive and impartial fragrance guide is now available. The 2010 Michael Edwards Fragrances of the World guidebook – the ‘bible’ of the industry – this year features 7,000 fragrances including 800 new releases. “Besides the new standout scents that capture our attention as well as the classics that increase with popularity each year, the most notable trend in the industry right now comes from the growth in niche products,” said Michael Edwards. "Fragrance is a sociological phenomenon,” he said. “On the one hand, perfume is a commodity, dominated by global brands and fashion houses, but on the other hand we're in a new golden age of perfume, driven by artisans who seek to create experiences rather than brands,” said Michael. Fragrances of the World is an essential tool. It classifies the world’s perfumes into fragrance families and fragrance groups, therefore making it easy for anyone to explore the myriad choices on the market. It includes selective, niche, masstige, mass market and direct sale fragrances available worldwide, cross-referenced by fragrance family, gender, brand and year of launch. It also lists limited editions and previously significant fragrances that have been discontinued. “Fragrances of the World is dedicated to the idea that choosing a fragrance should be a pleasure, not a problem. It is the key to finding and recommending the right fragrance,” said Michael Edwards. Fragrances of the World will be released December 2009 in Europe and the rest of world January 2010. For more details contact Margaret Khoury at mk@fragrancesoftheworld.com To order a copy of the guidebook, please go to www.fragrancesoftheworld.com |
| The Essence of Perfume The Essence of Perfume is a lavishly illustrated journey through the history of perfume, taking in the glamour and scandal of the industry as well the science behind iconic scents. Perfume has always been an exclusive industry, from its early days with France quickly claiming the title as the premier centre of the perfume industry to the current multimillion pound industry retaining its image of luxury and glamour. In The Essence of Perfume the story of perfume, from ancient Egypt where the fragrance Kypi induced mass surrender when it was offered in worship to the sun god, through the rivalry between Coco Chanel and Elsa Schiaparelli, and up to modern day celebrity fragrances, is told by the world expert in perfume. 
Roja Dove is without doubt the world’s leading fragrance authority. Described not only as a perfume historian but also a storyteller, Dove’s genuine passion and often risqué wit are infused within the pages of this authoritative guide to the world of perfume. The book includes chapters encompassing the social and scientific history of scent. Our sense of smell is discussed, focusing on how it has evolved and why we respond to odours in the way we do. The birth of the modern perfume industry is outlined, looking into society’s attitude to fragrance and the progress towards perfumery as we know it. The techniques involved in the process of making perfume are detailed including the methods of extraction used to obtain the oils that form the building blocks of perfumery. Furthermore, the raw materials of perfume and their olfactory qualities are explored, leading onto how a perfumer constructs a fragrance and the principle styles and strengths of fragrance that are created.Black Dog Publishing is offering all members of The Fragrance Foundation a 40% discount for any orders of The Essence of Perfume. The RRP is $70.00, bringing the cost down to $42.00. Orders can be directed to Jessica Atkins at jess@blackdogonline.com for fulfillment – all she needs is the quantity and delivery address.black dog publishing ltd architecture art design |
| IF EVER THERE WAS a book of extinct and impossible smells
Cornerhouse Publications This is a scratch and sniff book of fourteen extinct and impossible smells including the smell of the sun, communism, and extinct flowers. This book accompanied the exhibition of the same name that was curated by Reg Vardy Gallery and involved a collaboration with eleven fragrance designers and organisations such as NASA and International Flavors and Fragrances. In his book of essays entitled, Late Night Thoughts on Listening to Mahler’s Ninth Symphony, the physician Lewis Thomas wrote, “The act of smelling something, anything, is remarkably like the act of thinking itself.” And it is with this appreciation of smell as comparable to thought and interpretation that the exhibition If There Ever Was considered scent as integral to the perception of abstraction and representation. Scent is the essence of physical presence and lends proof to our surroundings. Contrastingly, the fourteen scents re-created for If There Ever Was are inspired by absence. Like a cabinet of intangible curiosities, their forms are drawn from disparate stories throughout history for which few, if any, objects remain. Price: £12.00 Number of pages: 45 The book is currently available for sale from Cornerhouse |
| Stakes and Professions in Perfumery
“Stakes and Professions in Perfumery” is a writers’ collective, which is a major contribution for a better understanding of the Fragrance industry today - and in the future. The chairman of “Le Comité Français du Parfum”, Gérard Delcour, kindly wrote the introduction and Michael Edwards delivered a very interesting foreword. The first and second sections written by about thirty key players in the industry give a global overview of the main markets in the world and the stakes for the years to come. Sometimes, their analysis is tough, without concessions, underlying the contradictions and difficulties, but also talking about openings and growth on the markets. The third section is made up of about fifty interviews which were carried out in the months preceding the publication. Interviews were spontaneous with professionals all active in jobs of interest to anyone working in this profession or wanting to go into it. Everybody was proud to talk about an industry which brings happiness and beauty to those it touches. |
| Transports of Delight: An Aromatic Journey in Verse from East to West on the Wings of Perfume 978-1-905246-56-4, 128ppm, Case, £14.00, February 2007 Link to Amazon  Transports of Delight is a celebration through verse of man's extraordinary sensory world of smell connecting East and West. Here is a fascinating and delightful anthology, drawn from around the world, capturing a kaleidoscope of emotions, moods and memories, all of which are energized and enhanced by smells of every kind – "smells which match our moods, promote our passions, provoke a sense of awe in the natural world around us, and bring us closer to our gods". The anthology, containing over a hundred poems and citations, ranges from excerpts from The Teachings of the Buddha to Ben Johnson’s intoxicating "Drink to me only with thine eyes" (ode to Celia), taking reader from Japan to China, Tibet and the East Indies, on to India and the Levant, then to Europe and finally to the Americas. A poet himself who has also contributed to the volume, David Pybus has spent much of his profesional life closely connected to the world of aromas through his involvement in the cosmetics, toiletries and perfumery industry."When the east wind blows Send me your perfume Blossoms of the plum: Though your Lord be absent Forget not the spring" SUGARAWA-NO-MICHIZANE [Japan, 843-903] To order visit: http://www.globaloriental.co.uk or Link to Amazon |
| Aroma: The Magic of Essential Oils in Food & Fragrance
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| Masterpieces of the Perfume Industry Christie Mayer Lefkowith |
Fabulous Fragrances II Fabulous Fragrances IIJan Moran Crescent House Publishing Are you bewildered at the beauty counter when trying to select a fragrance? Ever wonder about the history of your favorite perfume? Are you curious to know what your favorite celebrities are wearing? Author and expert Countess Jan Moran leads a fragrant passage through the glamorous world of perfumery. Discover the scents of Chanel, Guerlain, Gucci, Armani, Lauder, Klein, Patou, Arden, Revlon, and others. Explore specialty houses such as Creed, Jo Malone, Holzman & Stephanie, Penhaligon's, Trish McEvoy, and William Owen. The first edition of Fabulous Fragrances blazed the trail, revealing the stories behind more than 350 prestige perfumes for women. Fabulous Fragrances II includes new women's fragrances, unisex scents, and a new men's section. This entertaining collection sheds light on more than 700 fragrances, international favorites such as Chanel No. 5, Shalimar, Pleasures, DKNY, Truth Calvin Klein, Giorgio, Joy, Romance, Noa, Bijan, Grace de Monaco, Gucci Rush, White Diamonds, Tommy Girl, Fleurissimo, 1000, Antonia's Flowers, and hundreds more, old and new. Men's favorites include Emporio Armani, 212, Drakkar Noir, Lagerfeld, Michael Jordan, and Lanvin. Fragrance profiles will enlighten you on the centuries-old mystique of perfume, with fascinating information on composition, history, scent category, and price range. Discover the scents of celebrities, from Diana, Princess of Wales, to Oprah Winfrey, Sandra Bullock, Marilyn Monroe, Madonna, Robert Redford, Cary Grant, and Alec Baldwin. Learn how to select the right scents, how fragrance reacts to skin chemistry, and how perfumes are classified, from fresh greens to fruity florals to sultry Oriental blends. Get inside tips on shopping for and wearing perfume, and develop your own fragrance style. Splendid full-color photography pays tribute to the elegant art of perfumery. An inviting, must-have guide, and an ideal gift. Content licensing for the new Fabulous Fragrances Online database is also available. About the book: ISBN: 0-9639065-4-2 240 Pages; hardcover; Color Photography Retail Price $29.95 To order: Crescent House Publishing P.O. Box 718 La Quinta, CA 92253 (760) 775-9151 / Fax: (760) 775-0501 www.fabulousfragrances.com crescenthouse@earthlink.net |
| Sacred Luxuries: Fragrance, Aromatherapy & Cosmetics in Ancient Egypt Lise Manniche |
| Secrets Of Aromatic Jewelry
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By Robert Blackson
All the professionals agree that the perfumery has undergone a significant and decisive change in the past years: globalization, reduction of the number of key players on the market, changing distribution, numerous launches, legal constraints and incredible technical changes...
Mandy Aftel and Daniel Patterson
Although the history of fragrance parallels the history of humanity, the perfume industry, as it is known today, emerged in France during the 18th and 19th Centuries. During this period, the world went through dramatic industrial, commercial and social changes, and perfume evolved into a packaged consumer product. Because art can exist almost anywhere, the perfume industry attracted a number of great artists, and, in the past 150 years, many masterpieces of perfume presentation were created, and are now acknowledged as works of art.
Annette Green and Linda Dyett| © 2010 The Fragrance Foundation. |  |
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